Türk Ticaret Bankası
Fully authorised agency
Brand communications, web and mobile products, AI applications and ongoing development, delivered by a dedicated team.
Design & technology agency — Istanbul · London
Magic iseverywhere.
We are a design and technology agency working across banking, insurance and financial technologies. Ten years of Abracadabra, built on 25+ years of experience shaping brands, products and platforms for leading institutions.
Garanti BBVAYapı KrediTürk Ticaret BankasıZurich SigortaRay SigortaTAV AirportsDenizBankTrevaAloTechColendiDataSoftPayAll
Long-term partnerships
Built on trust.
Made to last.
Dedicated teams. Senior expertise. Lasting responsibility for the brands and products we help build.
Banking
Treva TAV Airports Holding
Design & technology agency
Brand strategy, field research, product strategy, UX/UI and an end-to-end mobile experience for the airport journey.
Zurich Sigorta
Fully authorised design & technology agency
Web and mobile experiences, transaction portals, design systems, software and creative production.
Ray Sigorta
Design & technology agency
A decade of collaboration across websites, mobile applications, online services, RayAPI and campaign systems.
AloTech Call Center Studio
Fully authorised agency
Design and technology for Türkiye’s largest call centre management company, AloTech, and US-based Call Center Studio.
Our capabilities
Strategy, design
and technology.
Strategy, design and technology within one agency. Senior expertise at every stage, from defining the problem to building and improving the product.
Digital Product Design
We connect research, product strategy and experience design to create clear, intuitive web and mobile products.
Design Systems & Brand
Brand strategy, visual and verbal identity, and design systems that keep teams, products and touchpoints working together.
AI Strategy & Products
Useful AI applications, validated and built around real business needs. Our own Lumos and Lumos CMS platforms are live in financial services.
Engineering & Delivery
Frontend, backend, CMS and enterprise integration, delivered in close collaboration with the team shaping the experience.
Creative & Motion
Campaigns, content and motion that carry a brand’s identity across channels, with senior creative direction throughout.
Selected work
Complex challenges.
Clear experiences.
A selection of digital products and platforms, from corporate banking to insurance, travel and enterprise technology.
Garanti BBVA
500+ screens & statesA corporate banking portal redesigned across more than 500 screens and states, bringing UX/UI, frontend and backend development into one product system.
Yapı Kredi
Built on Lumos CMSProduct design, AI integration and software for a commercial banking information portal, built on our own Lumos CMS platform.
Zurich Sigorta
Web & mobile ecosystemWebsites, mobile experiences, transaction portals and design systems, supported by software and creative production.
Ray Sigorta
A decade of collaborationWebsites, mobile applications, online services, RayAPI and campaign systems. Our work also includes RayExpress, winner of a Gold Stevie Award in 2025.
Treva
TAV Airports HoldingBrand strategy, field research and mobile product design bringing airport services together in one experience.
AloTech & Call Center Studio
Türkiye & United StatesA consistent product experience across SaaS websites, pricing and call centre workspaces for users and administrators.
10Years of Abracadabra
25+Years of team experience
500+Screens & states · Garanti BBVA
One team.Strategy, design & engineering
Our experience
Deep experience.
Across industries.
Selected clients and project collaborations from our agency’s ten-year journey.
Banking & finance
- Türk Ticaret Bankası
- Yapı Kredi
- Garanti BBVA
- Garanti BBVA Factoring
- DenizBank
- Aktif Bank
- Colendi
Insurance & pension
- Zurich Sigorta
- Ray Sigorta
- Halk Emeklilik
- Vakıf Emeklilik
- NN Hayat ve Emeklilik
Travel & technology
- TAV Airports
- Treva
- AloTech / Call Center Studio
- Getir
- DataSoft
- Bahçeşehir Koleji
Our founders’ prior experience
Selected brands from the 25+ years of experience our founders bring to Abracadabra.
The way we work
The real work is making the complex feel effortless. We bring strategy, design and engineering together — with senior expertise and shared responsibility, from the first conversation to the next evolution.
The Abracadabra approach
Istanbul
Head office, Beşiktaş. Strategy, design and engineering working together, with dedicated teams around each client’s business.
London
Design studio, Chiswick. A connected perspective on brands, digital products and the experiences people expect.
Our own technology
Lumos — the AI layer for finance.
We design and build our own products, too. Lumos is an AI layer designed to run within financial institutions’ own environments, adapted to their needs and use cases. It has been live in banking since 2025.
Ask about Lumos- LumosAI for financial institutions
- Lumos CMSEnterprise content & experiences
- In useYapı Kredi’s information portal runs on Lumos CMS
- ApproachStrategy → product → continuous development